"Choose the difficult right over the

easy wrong.

  -Willie Spears

Founded: 2006

Owner: Willie Spears 

Willie Spears named outstanding  graduate in the area of education

by Northwestern Oklahoma State University.

Awards and Honors

2015 Rookie Teacher of the Year

(Vernon High School)

Featured in African American Cultural Center (Panama City, FL, 2014)

District 1 Class 6A Coach of the Year, Florida Athletic Coaches Association (Escambia High, 2013)

Teacher of the Year finalist in local school (Escambia High 2012 & 2013)

Named 2009 Big Bend Coach Of The Year (Tallahassee Democrat)

Named 2013 & 2009 Florida Athletic Coaches Association Regional Coach Of The Year

Named 2009 Coach Of The Year

Named 2008 Outstanding Graduate in the area of education (NWOSU)

Twice named in Who’s Who’s Among American Teachers

Teacher of the Year finalist in local school (Rutherford High 2003)

Motivational Speaker throughout the US

Licensed Minister

NAIA National Football Champion

Indoor Professional Football Player

Successful High School Coach: Football, Basketball, Volleyball, Track, Weightlifting

National Award Winner High School Music Video

Cruise Ship Comedian

Morning Radio Personality Panama City, FL and Rochester, NY

Twice Named Best College Disc Jockey in the state of Oklahoma

Featured on ESPN’s Sports Center

Guest on CNN Today

Featured on HBO Family

Willie Spears

Currently residing in Pensacola, Florida, Jimitre McMillan has worked as a videographer for more than 10 years. He has completed several video productions including church events, plays, live concerts and many other events. Jimitre is currently attending Grand Canyon University to obtain his bachelor’s degree in math education. For TWSE, Jimitre facilitates all video productions that will reach all over the world.

Valarie Case has taken hundreds of photos of Willie dating back to 1996. She is a PR Specialist for Northwestern Oklahoma State University, Alva, where she majored in mass communications and earned a Master's degree in speech communications. For TWSE, Valarie writes articles and provides photography for promotional products plus some speaking and signing engagements.


Angelia Case resides in Alva, Oklahoma, where she is the academic projects assistant/media specialist  for Northwestern Oklahoma State University. For TWSE, she manages the flow of information between the company and the public. Angelia also handles promotional, computer and artistic needs. Angelia majored in Art and has a Master's Degree in Speech Communication.



Director of

Public Relations

Media Specialist

& PR Assistant






Mission Statement:

The purpose of The Willie Spears Experience is to motivate people and help them exceed their maximum potential. TWSE accomplishes this goal by delivering dynamic and REAL messages and offering unique resources based on Biblical principles to help people improve their lifestyle on their way to becoming productive citizens. Welcome to The Willie Spears Experience. 

The TWSE Team

    Willie Spears is a professional speaker, teacher, author, head football coach, and motivator. A licensed minister, he has motivated churches, youth groups, prison inmates, schools, teachers, teams, companies, and individuals through his business, The Willie Spears Experience.
    Speaking to thousands each year, his goal is to add value to the life of the listener. In the past few years, Willie has spoken to thousands of people across the country at events in Georgia, Alabama, Florida, Kansas, Oklahoma, Hawaii, New Mexico, Arkansas, and Alberta, Canada.
    After spending several years working with young people as a teacher, coach, and motivator, Willie saw a need for a book that would help teens make better life choices. In 2008, he published his first book Keisha’s Dilemma. He continued Keisha’s story with the sequels The Ultimate Dilemma, and Derek’s Dilemma. He later saw a need for a motivational book for all ages, Transforming Your Life from Good to GREAT! Daily Nuggets of Wisdom was published in 2013. He is currently working on three motivational books for teens, teachers and coaches. A series currently titled Motivation Matters.
     Willie has spent time as an entertainer working for Disney Cruise Line as a disc jockey, comedian and cruise staff host. He is the former co-host of Blab TV’s daily morning show The Daily Brew.

      Originally from Panama City, Florida, Willie Spears graduated from Rutherford High School in 1996. He then attended Northwestern Oklahoma State University where he was a starting receiver for the NWOSU Rangers, winners of the 1999 NAIA National Championship, prior to earning his BA in communications. He also holds a Master’s in Education from Troy University.  
   Willie currently resides in Montgomery, AL where he is the Head Football Coach for George Washington Carver High School .  Willie is married to Tanika and they have two children Tayelor and Kenneth. 

Who is Willie Spears?